As winter approaches, it’s the perfect time to refresh your product line with fragrances that capture the season and resonate with your customers. Our approach to fragrance is deeply personal, and it all starts with Cheryl, Candle Shack’s co-founder and Head of Fragrance. With a background in perfumery and extensive experience gained in Grasse, the “Hogwarts” for perfumers, Cheryl is affectionately known as “The Nose.” She has closely collaborated with customers, big and small, to help expand or commercialize their candle ranges, ensuring their products stand out.
Cheryl’s passion for scent and her hands-on expertise guide everything we do, ensuring that the fragrances we offer aren’t just on trend—they’re exceptional.
Cheryl has carefully curated six winter fragrances that reflect the latest market trends while capturing the essence of the season: Cashmeran, Wild Rhubarb & Cinnamon, Nordic Cedar, Warm Woods & Cashmere, Cinnamon & Apple, and Vanilla Embers. These fragrances offer a unique combination of luxury, comfort, and festive warmth, making them perfect for your winter product line.
Why Cheryl Chose These Winter Fragrances
At Candle Shack, every fragrance undergoes rigorous testing to ensure it performs exceptionally in our custom wax blends. Cheryl works closely with top perfumers, particularly in Grasse, France, to develop fragrances that stand out in both quality and complexity. These six fragrances have been carefully selected not just because they’re on trend, but because they evoke the emotions and atmosphere that customers crave during the winter months. Incorporating these scents into your product line will help you engage customers and boost sales throughout the season.
Cashmeran Fragrance Oil
Cashmeran is all about indulgence and warmth. Its musky and woody notes bring a luxurious, refined atmosphere to any space, making it the perfect choice for customers who want their homes to feel like a cosy retreat during the winter months.
Cheryl selects Cashmeran because it speaks to the growing demand for luxury at home. “Consumers are seeking that sense of comfort and high-end sophistication,” she says. With Cashmeran, you can offer your customers a premium experience that elevates their space and sets your product range apart.
Why It Works for Your Business:
- Luxury appeal: Perfect for customers who want a high-end experience.
- Strong demand: Cashmeran is a trending fragrance in premium home collections.
- Cosy and sophisticated: A versatile scent that fits the winter season beautifully.
Wild Rhubarb & Cinnamon Fragrance Oil
For businesses looking to add something vibrant and fresh to their winter range, Wild Rhubarb & Cinnamon offers the perfect solution. This fragrance combines the fruity sharpness of rhubarb with the warm spice of cinnamon, creating a modern, uplifting twist on traditional holiday scents.
Cheryl chooses this fragrance for its innovation and appeal to trend-conscious customers. It’s an ideal option for businesses that want to stand out with something a bit different while still embracing the warmth of winter.
Why It’s a Smart Business Choice:
- Trend-forward: Offers a fresh take on winter spices, appealing to modern tastes.
- Versatile: The blend of fruity and spicy notes works across a range of products.
- Growing demand: Stands out as a unique offering in the winter fragrance market.
Nordic Cedar Fragrance Oil
Inspired by nature and the outdoors, Nordic Cedar captures the crisp, clean air of a winter forest. Its pine and lichen notes bring a refreshing, grounding quality that appeals to customers looking for more natural, wellness-focused scents during the colder months.
Cheryl is drawn to Nordic Cedar for its ability to connect with the wellness trend. “People are craving a sense of calm and connection with nature,” she notes, and this fragrance taps into that desire perfectly. For businesses, it offers a lighter, refreshing alternative to heavier holiday scents, making it an essential addition to any winter collection.
Why It Enhances Your Range:
- Nature-inspired: Perfect for customers who want to bring the outdoors inside.
- Wellness trend: Aligns with the growing focus on self-care and natural living.
- Light and refreshing: A balanced, calming scent that stands out amidst traditional winter fragrances.
Warm Woods & Cashmere Fragrance Oil
Warm Woods & Cashmere brings a deeply soothing, earthy aroma to your winter range. This fragrance offers a perfect blend of warm, woody tones and soft, luxurious cashmere, evoking the feeling of being wrapped in a blanket by the fire on a cold winter’s night. It’s the ultimate cosy scent, ideal for customers seeking comfort and relaxation.
Cheryl picks this fragrance for its deep, enveloping qualities that make it a perfect companion for those looking to create a calming winter atmosphere.
Why It’s Perfect for Your Product Line:
- Comfort-focused: Appeals to customers wanting a cosy, relaxing scent for winter.
- Ideal branding: Can be positioned as the "cosy night in" essential.
- Luxurious: Perfect for collections centred on comfort and indulgence.
Cinnamon & Apple Fragrance Oil
Nothing says winter like the familiar, heartwarming aroma of Cinnamon & Apple. This fragrance evokes the comforting warmth of a spiced winter drink, blending sweet, crisp apples with spicy cinnamon to create a scent that feels nostalgic and inviting. It’s a perfect fragrance for festive gatherings, offering a cosy atmosphere that customers will love throughout the winter season.
Cheryl has chosen this scent for its broad appeal—whether it’s for a festive gathering or a quiet evening in, Cinnamon & Apple provides a welcoming, nostalgic presence.
Why It’s a Winning Winter Fragrance:
- Nostalgic appeal: Perfect for creating a festive, homely atmosphere.
- Versatile: Works well across candles, room sprays, and other winter products.
- Broad customer appeal: A familiar, inviting scent that customers will seek out during the holidays.
Vanilla Embers Fragrance Oil
Vanilla Embers is a rich and luxurious blend that brings together smoky woods, fiery spices, and sweet vanilla. It creates a lush, mysterious scent that’s both comforting and elegant, perfect for winter products that need a touch of sophistication. The fragrance opens with the warmth of fiery pimento and dried fruit, leading into a heart of rich spices and smouldering cedarwood. Finally, it settles into a smooth, musky base of patchouli, oakwood, and sweet vanilla.
Cheryl loves Vanilla Embers for its complexity and elegance. "It's a fragrance that draws people in and keeps them coming back for more," she says, making it perfect for businesses looking to add a high-end, luxurious scent to their collection.
Why It’s a Must-Have:
- Sophisticated appeal: The blend of smoky, spicy, and sweet notes creates a luxurious, memorable scent.
- Ideal for premium collections: Perfect for businesses targeting high-end customers.
- Complex and alluring: A rich, multi-layered fragrance that stands out in any product.
Elevate Your Winter Range with Candle Shack
This winter, let Cheryl’s expertise and passion for fragrance help you create a product line that inspires and captivates your customers. Whether it’s the luxurious warmth of Cashmeran, the innovative freshness of Wild Rhubarb & Cinnamon, the nature-inspired calm of Nordic Cedar, or the deep comfort of Warm Woods & Cashmere, these fragrances will set your products apart. Additionally, Cinnamon & Apple and Vanilla Embers bring nostalgic warmth and elegant sophistication to your winter collection, ensuring a memorable customer experience.
Get in touch with us today to learn more about how these carefully selected fragrances can elevate your product offerings and help your business thrive this winter. With Candle Shack and Cheryl’s expert guidance, you’ll be offering more than just candles—you’ll be creating experiences your customers won’t forget.