How to Scale Your Handmade Candle Business

How to Scale Your Handmade Candle Business

There comes a point in every candle maker's journey where the kitchen table isn't big enough any more. Orders are growing, your brand is gaining traction, and the question shifts...

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Home fragrance collection

Expand Your Range, Grow Your Revenue: A Practical Guide to Building Your Home Fragrance Business

Build your fragrance identity Think about the brands you admire. If you love the scented candles from Diptyque, Le Labo, Nest, or Overrose, spend some time studying their fragrance families....

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Electric Wax Melter Buying Guide: What Every Candle Maker Should Know

Electric Wax Melter Buying Guide: What Every Candle Maker Should Know

Whether you're making your first candle or scaling a small business, choosing the right wax melting machine is one of the most important equipment decisions you'll make. This guide explains...

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Wholesale Candle Making Supplies: Why Candle Makers Choose Candle Shack

Wholesale Candle Making Supplies: Why Candle Makers Choose Candle Shack

Choosing a wholesale candle making supplies partner is one of the most important decisions in your business. The right supplier gives you consistent quality, transparent pricing, reliable stock, and room...

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The Fragrance Wheel: A Guide to Olfactory Families and Fragrance Structure

The Fragrance Wheel: A Guide to Olfactory Families and Fragrance Structure

Every fragrance tells a story. But behind the story, there is structure. The scents we love, whether in a fine perfume, a scented candle, or a reed diffuser, are not...

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From Spare Bedroom to Storefront: The Story of Muir & Me

From Spare Bedroom to Storefront: The Story of Muir & Me

What does it take to turn a passion project into a thriving retail business in just one year? For Mark, co-founder and director of Muir and Me, the answer is...

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Our Approach to Pricing

Our Approach to Pricing

Our Approach to Pricing Pricing is one of the most important - and most sensitive - topics for any business. For us, it sits at the intersection of fairness, sustainability,...

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