When it comes to launching a product collection, the difference between “nice” and “unforgettable” often comes down to branding. A great brand doesn’t just sell products; it tells a story, stirs emotions, and invites customers into an experience they can’t find anywhere else.
Overview
Introducing: HOLLOW VALE
The Concept: Eternal Autumn
Hollow Vale is an invitation to escape through scent. Every candle and fragrance conjures the haunting beauty of secret worlds, forgotten rituals, and whispered folklore.
While inspired by Halloween, the aesthetic is crafted to work year-round; moody enough for October nights, yet elegant enough for a cosy January evening or a rainy spring afternoon.
how we created hollow vale
Read our blog post about how we created the concept, the brand colours, the products we used to create a consistent and engaging brand presence.
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