A great brand doesn’t just sell products; it tells a story, stirs emotions, and invites customers into an experience they can’t find anywhere else.

Building a Cohesive Range: How Coordinated Collections Can Transform Your Candle Business As a candle maker, you know that creating beautiful products is just the beginning. Growing your business often...

Fragrance oils shelf life matters. We break down how to store them, what to look out for, and when it’s time to replace.

Here’s a closer look at how you can position your business for success with the trends of 2025.

Storytelling Around Products Isn’t Just a Marketing Tool

In today’s marketplace, eco-friendly products are more than just a trend—they have become a necessity. With increasing environmental concerns and consumer demand for sustainable options, offering eco-friendly candles is a...

The holiday madness is over. The last orders are out, the wrapping paper is tucked away, and maybe—just maybe—you’ve found time for a leftover cookie and some tea. But before...