Trendspotting: 2024 Weddings

Attention all small business candle and diffuser creators gearing up for wedding season! Are you ready to craft stunning wedding home fragrance products? To help you do just that, we’re exploring the top 3 trends of the season. Let's dive in and ignite the romance with your creations!

The trend:

This trend embraces free-spirited vibes, organic textures, and eclectic elements to create a relaxed and whimsical atmosphere. Drawing inspiration from nature, global cultures, and artistic expression, Bohemian Chic celebrates individuality, creativity, and a sense of adventure. It features vibrant colours, layered textiles, natural materials, and an abundance of greenery, flowers, and foliage.

Behind the trend:

Couples are drawn to the authenticity and personalisation offered by a bohemian vibe, which allows them to express their unique personalities and eclectic tastes in a non-traditional way. The laid-back and carefree atmosphere of this trend also fosters a sense of joy, spontaneity, and intimacy, creating memorable and meaningful experiences for couples and their guests.

What it means for creators:

Start with nature-inspired fragrances elevated by bold and bright colour schemes and natural vessels. For diffusers, we recommend rattan and flower-shaped reeds. In candles, explore wax melt embeds and crystals to add texture, patterns, and eye-catching elements.

The trend:

Vintage Revival themed settings transport couples and guests back in time, celebrating the elegance, romance, and nostalgia of bygone eras. It draws inspiration from various historical periods, such as the Victorian era, Roaring Twenties, Art Deco movement, and mid-century modern design. Period-specific details are incorporated to create a timeless and romantic ambience.

Behind the trend:

Incorporating vintage elements allows couples to infuse their weddings with personal history and sentimental touches, honouring family traditions, heirlooms, and cherished memories. Couples are also drawn to the nostalgic charm and timeless elegance of vintage decor, which evokes memories of a simpler time and celebrates the beauty of the past.

What it means for creators:

Make this trend your own by choosing vintage vessels, paired with sepia colour palettes and fragrances reminiscent of the era you’re tapping into. We’d also recommend custom labels featuring vintage artwork and handwritten-type fonts to lean into the nostalgic element.

The trend:

Industrial Chic wedding home fragrance products draw inspiration from urban landscapes and repurposed industrial spaces. They feature a harmonious blend of raw materials, such as exposed brick, distressed wood, concrete, and metal accents. The aesthetic combines elements of rustic charm with modern industrial design, creating a visually captivating ambience that is both edgy and romantic.

Behind the trend:

The clean lines, minimalist design, and utilitarian appeal of industrial decor resonate with couples seeking a contemporary and unconventional wedding style. It offers a departure from traditional wedding venues and allows for creative expression in non-traditional spaces.

What it means for creators:

Designing candles with industrial-inspired motifs, such as concrete jars, metallic finishes or tins, complements the industrial chic aesthetic. Favour a clean, minimalist look, keep your wax undyed and choose warm, earthy, and rugged fragrances to complete the effect.

Which trend will you go for? Let us know by tagging us on social media! We can’t wait to see your masterpieces come to life…