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Here’s a closer look at how you can position your business for success with the trends of 2025.

Storytelling Around Products Isn’t Just a Marketing Tool

Here are five practical and effective ways to make your products stand out

Here’s a closer look at what to consider when prepping for a Christmas fair or market, complete with essential formulas to get your numbers right. 

Our Lab team has designed a range of festive candle recipes to inspire and delight your customers, using dye mixing to create colours that stand out this season. 

As the festive season approaches, candle makers are often inspired by the scents and imagery of Christmas treats like mince pies, gingerbread, and puddings.

After researching this winter's coolest trends, we've crafted a collection of complementary winter candle recipes – perfect for adding a touch of luxury, sustainability, and trend-conscious fragrance to your product lineup.

As winter approaches, it’s the perfect time to refresh your product line with fragrances that capture the season and resonate with your customers.

In this article, we’ll look at the benefits of introducing wax melts into your line and highlight their unique selling points and how they can help your business.  

According to Duncan, our CEO, the key to success lies in embracing the season’s demand for comfort and relaxation... Ready to maximize your seasonal sales?   

Whether you're looking to expand your product line, enhance your online presence, or boost customer engagement, there are several low-cost, high-impact ideas that can make a significant difference.

For candle businesses, the festive season is no ordinary period; it's the busiest time of the year.