Fragrance oils shelf life matters. We break down how to store them, what to look out for, and when it’s time to replace.

Storytelling Around Products Isn’t Just a Marketing Tool

As winter approaches, it’s the perfect time to refresh your product line with fragrances that capture the season and resonate with your customers.

As part of our livestream series, we shared some insights into the intricacies of using fragrance oils in candles.

What are the differences between Regulations (law) and Standards (Industry Standards)?

Step into the marvellous world of essential oils! As amazing as these oils are, there’s so much floating around them that it can be difficult to know what’s true and...

The fragrance pyramid divides a scent into three main sections: top, middle, and base notes, each representing different facets and layers of the fragrance. This structure helps in understanding how...