Thinking about selling your candles at a Christmas fair or market this year? It's one of the best ways to meet customers face to face, test your products and make some serious festive sales. We've pulled together our best guides into a simple three-step path, from working out whether a market is worth it to making your stall the busiest one in the row.

Step 1 · Plan

Christmas Fairs and Markets: Let's Do the Maths

Before you book a pitch, run the numbers. This guide shows you how to estimate how much stock to make and how to price it so you still make a profit.

• Work out stock from footfall × conversion rate (a short 1–2 day event typically needs 50–200 candles)
• Ask organisers and other vendors for real visitor numbers
• Set your RRP so you can offer festive discounts and still cover costs
• Mix your stock: mostly bestsellers, plus gift options and a few special pieces

Read the guide

Step 2 · Learn from others

What 10 Candle Makers Learned Selling at Christmas Markets

We asked candle makers who've done it what really works. Get their honest advice on pricing, which products fly off the table and how they set up their stalls, all in our free Christmas Market Guide.

• Real-world advice from makers, not theory
• Pricing, bestsellers and stall setup
• Free guide available in English, German and French

Get the free guide

Step 3 · Sell

So You've Got a Christmas Stall? Here's How to Maximise Your Marketing

Pitch booked and candles poured? Now make sure shoppers stop at your stall. Practical tips for your display, offers and getting the word out.

• Create a festive, easy-to-browse display with clear prices
• Let people smell your scents and tell them your story
• Use bundles and market-only offers to grow basket size
• Promote your dates on social media and collect email sign-ups

Read the guide