Are you ready to create a candle brand that's not only stunning but also kind to our planet? We know how important sustainability is to you all and we're here to support you as you do so. Now that you have lots of eco-friendly products at your fingertips, it's time to put it all together to help you build a sustainable candle brand that you can be proud of. Let's dive into the steps to create a fabulous, environmentally responsible brand that'll have everyone talking!
1. Choose Sustainable Components
Start by selecting plant-based eco-friendly waxes that are high-performing like RCX or Golden Wax 464. Opt for recyclable vessels like glass or metal, and go the extra mile by choosing vegan-friendly fragrances. We've made it easy as all of Candle Shack's scents are completely cruelty-free and vegan-friendly. For an additional natural touch, you can even go for wooden wicks, which will also give a lovely relaxing crackling sound to your candles when lit. Your candles will smell heavenly while being gentle on the environment!
2. Weave Eco-Friendliness into Your Brand Story
Make your brand stand out by highlighting its sustainable elements in your product descriptions and website content. You can even include icons (like the earth icon for vegan-friendly products, the Mobius loop for recyclable products etc...) to make it visible and easy to spot how eco-friendly you are. Choose nature-inspired product names and embrace earthy colours for your branding to amplify your sustainable messaging.
When talking about your brand, make sure to mention how sustainability is an integral part of business and how your creative process is built around it. For extra effect, you can even apply for sustainable awards and certificates. Let your customers know that they're making an earth-friendly choice by choosing your candles!
3. Create a Sustainable Unboxing Experience
Nothing beats the excitement of opening a beautifully wrapped package! Ensure that your packaging reflects your brand's eco-friendly values by using sustainable materials with your branding clearly visible. You have two options here.
- Mushroom Sustainable Packaging: made from agricultural by-products and the root of mushrooms, this product is organically grown to protect your candles during shipping and is vegan, compostable and biodegradable. Its earthy look is perfect to highlight your sustainability. You can even slip a note to let your customers know that it makes an excellent fertiliser. Wrap it in a branded sleeve (we've got templates to help you) and ship it in its matching brand-new recyclable and compostable kraft box for the ultimate eco-friendly packaging combo!
- Flexi-Hex: strong and compact, the Flexi-Hex sleeve and matching shipping box are ultra-protective, made from 86% recycled paper and are both biodegradable and compostable. Customise it by drawing, stamping or labelling your branding on the box. With its kraft colour, it is a great option to give your products a natural look.
Ready to start your eco-friendly candle brand journey? Grab your supplies and get creative. Together, we'll craft a candle brand that's not only enchanting but also kind to our planet!